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Item Details
| Title:
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CREATIVE ARTS MARKETING
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| By: |
Elizabeth Hill, Terry O'Sullivan, Catherine O'Sullivan |
| Format: |
Electronic book text |
| List price:
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£47.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136413286 |
| ISBN 13: |
9781136413285 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
25 June, 2003 |
| Edition: |
2nd Revised edition |
| Pages: |
384 |
| Synopsis: |
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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