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Item Details
| Title:
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THE MAKING OF EUROPEAN CONSUMPTION
FACING THE AMERICAN CHALLENGE |
| By: |
Per Lundin (Editor), Thomas Kaiserfeld (Editor) |
| Format: |
Electronic book text |
| List price:
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£60.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1137374047 |
| ISBN 13: |
9781137374042 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
27 January, 2015 |
| Series: |
Palgrave Macmillan Transnational History Series |
| Description: |
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements. |
| Synopsis: |
American ideals and models feature prominently in the master narrative of post-war European consumer societies. Some claim that the American way of life ultimately gained hegemony in Europe. The authors of this book assert that a crucial dimension is missing from the claim of American hegemony - namely, the realities of European power, and the often-complex actions taken by Europeans. In this volume, scholarship from different European countries demonstrates that Europeans maintained myriad views of America; Europeans did not appropriate a homogenous notion of America. The chapters illustrate how, by distinguishing between product and process innovations enables, patterns of appropriation become apparent. The contributors to this volume demonstrate that American elements - from models to practices to technologies - were more prominent in European process innovations than in product innovations. And, ultimately, post-war European consumption is best described as a process of selective appropriation -rather than the wholesale acceptance or rejection - of American ideals and models. |
| Illustrations: |
25 figures |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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