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Item Details
| Title:
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MEDIA WRITING
A PRACTICAL INTRODUCTION |
| By: |
Craig Batty, Sandra Cain |
| Format: |
Paperback |
| List price:
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£27.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137529547 |
| ISBN 13: |
9781137529541 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
5 February, 2016 |
| Edition: |
2nd ed. 2016 |
| Pages: |
296 |
| Description: |
A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting. |
| Synopsis: |
The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies. |
| Illustrations: |
5 Illustrations, black and white; 296 p. 5 illus. |
| Publication: |
UK |
| Imprint: |
Palgrave |
| Returns: |
Non-returnable |
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