INNOVATIVE MARKETING COMMUNICATIONS by Guy Masterman, Emma Wood ( 9781138129726 )

Item Details

Title:

INNOVATIVE MARKETING COMMUNICATIONS

By:

Guy Masterman, Emma Wood

Format:

Hardback

List price:

£180.00

Our price:

£174.60

Discount:

3% off

You save:

£5.40

ISBN 10:

1138129720

ISBN 13:

9781138129726

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

29 September, 2015

Series:

Events Management

Pages:

346

Synopsis:

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

A BRIT DIFFERENT (PB)

BELOW THE SALT. A NOVEL.

BELOW THE SALT. A NOVEL. (PB)

BELOW THE SALT. A NOVEL. VOL. I

CLOTH OF FRIEZE. A NOVEL. (PB)

INCLUSIVE EDUCATION