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Item Details
Title: SERVICES MARKETING B&W
By: Emma Wood, K. Hoffman, John Bateson
Format: Paperback

List price: £50.99
Our price: £48.44
Discount:
5% off
You save: £2.55
ISBN 10: 1473709121
ISBN 13: 9781473709126
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: CENGAGE LEARNING EMEA
Pub. date: 15 April, 2009
Pages: 250
Synopsis: This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
Publication: UK
Imprint: Cengage Learning EMEA
Returns: Returnable
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