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Item Details
| Title:
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FINANCIAL SERVICES MARKETING
AN INTERNATIONAL GUIDE TO PRINCIPLES AND PRACTICE |
| By: |
Christine Ennew, Nigel Waite, Roisin Waite |
| Format: |
Paperback |
| List price:
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£61.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
113868452X |
| ISBN 13: |
9781138684522 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
12 September, 2017 |
| Edition: |
3rd Revised edition |
| Pages: |
632 |
| Description: |
Revised edition of Financial services marketing, 2013. |
| Synopsis: |
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: * An expanded section on regulation which has international reach and addresses the post-Brexit world * Greatly expanded coverage of digital marketing at both the strategic and tactical levels * New material on how to improve a company's trustworthiness and safeguard a culture that is customer-focussed * New examples, vignettes and case studies that showcase best practice from around the world * B2B and B2C marketing * Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications. |
| Illustrations: |
113 black & white illustrations, 35 black & white tables, 14 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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