THE INNOVATOR'S IMPERATIVE by Stephen J. Andriole ( 9781138713550 )

Item Details

Title:

THE INNOVATOR'S IMPERATIVE
EMERGING TECHNOLOGIES FOR DIGITAL TRANSFORMATION

By:

Stephen J. Andriole

Format:

Hardback

List price:

£58.99

Our price:

£53.09

Discount:

10% off

You save:

£5.90

ISBN 10:

1138713554

ISBN 13:

9781138713550

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

17 October, 2017

Pages:

176

Synopsis:

Based on research conducted at Villanova University's School of Business, the book describes technology adoption in the 21st century. The innovator/early adopter/early majority/late majority/laggard innovation diffusion model first popularized by Everett Rogers in1962 is unrecognizable today. Even the "rapid prototyping" adoption models of the late 1990s have collapsed. This book presents a technology adoption process that is driven by competitive fear, speed and digital transformation. It is a process that is inexpensive, indiscriminate and completely disconnected from adoption categories or bell curves.

Illustrations:

25 black & white illustrations

Publication:

Imprint:

Routledge

Returns:

Returnable

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