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Item Details
| Title:
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ADDING VALUE
BRANDS AND MARKETING IN FOOD AND DRINK |
| By: |
Geoffrey G. Jones (Editor), Nicholas J. Morgan (Editor) |
| Format: |
Paperback |
| List price:
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£45.99 |
| Our price: |
£41.39 |
| Discount: |
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| You save:
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£4.60 |
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| ISBN 10: |
1138965936 |
| ISBN 13: |
9781138965935 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
26 November, 2015 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
372 |
| Description: |
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. |
| Synopsis: |
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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