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Item Details
Title: ESSENTIALS OF MARKETING RESEARCH, GLOBAL EDITION
By: Naresh K. Malhotra
Format: Paperback

List price: £67.99
Our price: £62.89
Discount:
7.5% off
You save: £5.10
ISBN 10: 1292060166
ISBN 13: 9781292060163
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 4 available
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 13 June, 2014
Pages: 468
Synopsis: For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
Publication: UK
Imprint: Pearson Education Limited
Returns: Returnable
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