| Title:
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REVIEW OF MARKETING RESEARCH
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| By: |
Naresh K. Malhotra (Editor) |
| Format: |
Hardback |
| List price:
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£85.99 |
| Our price: |
£77.39 |
| Discount: |
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| You save:
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£8.60 |
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| ISBN 10: |
0765620928 |
| ISBN 13: |
9780765620927 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
1 January, 2008 |
| Edition: |
4th Revised edition |
| Series: |
Review of Marketing Research 4 |
| Pages: |
224 |
| Description: |
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. |
| Synopsis: |
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. |
| Publication: |
US |
| Imprint: |
M.E. Sharpe |
| Returns: |
Returnable |