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Item Details
Title: SOCIAL MEDIA MARKETING
A STRATEGIC APPROACH
By: Mary Roberts, Melissa Barker, Debra L. Zahay
Format: Paperback

List price: £56.99
Our price: £54.14
Discount:
5% off
You save: £2.85
ISBN 10: 1305502752
ISBN 13: 9781305502758
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 2 available
Publisher: CENGAGE LEARNING, INC
Pub. date: 22 March, 2016
Edition: 2nd edition
Pages: 400
Synopsis: Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
Publication: US
Imprint: CENGAGE Learning Custom Publishing
Returns: Returnable
Some other items by this author:
A POPULAR HISTORY OF THE MOLLUSCA
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A POPULAR OF THE MOLLUSCA
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ALMSHOUSE WOMEN
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BOURDIEU
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CONCHOLOGIST''S COMPANION
CONCHOLOGIST'S COMPANION
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EDGES OF EMPIRE
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EDGES OF EMPIRE (PB)
FLOWERS OF THE MATIN AND EVEN SONG
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FLOWERS OF THE MATIN AND EVEN SONG; OR, THOUGHTS FOR THOSE WHO RISE EARLY
FLOWERS OF THE MATIN AND EVEN SONG; OR, THOUGHTS FOR THOSE WHO RISE EARLY (HB)
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INTERNET MARKETING (PB)
INTERNET MARKETING (PB)
INTERNET MARKETING (PB)
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INTERNET RESEARCH - ILLUSTRATED (PB)
INTERNET RESEARCH - ILLUSTRATED (PB)
INTERNET RESEARCH ILLUSTRATED (PB)
INTERNET RESEARCH ILLUSTRATED (PB)
INTIMATE OUTSIDERS (HB)
INTIMATE OUTSIDERS (PB)
ISTANBUL EXCHANGES (HB)
LAS VEGAS HISTORY ACCORDING TO MARY
LAS VEGAS HISTORY ACCORDING TO MARY (HB)
MICROSOFT (R) OFFICE 2011 FOR MAC (PB)
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ORIENTALISM'S INTERLOCUTORS (HB)
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RUINS AND OLD TREES ASSOCIATED WITH MEMORABLE EVENTS IN ENGLISH HISTORY
RUINS AND OLD TREES ASSOCIATED WITH MEMORABLE EVENTS IN ENGLISH HISTORY
RUINS AND OLD TREES ASSOCIATED WITH MEMORABLE EVENTS IN ENGLISH HISTORY (HB)
RUINS AND OLD TREES ASSOCIATED WITH MEMORABLE EVENTS IN ENGLISH HISTORY (PB)
RUINS AND OLD TREES ASSOCIATED WITH REMA (HB)
RUINS AND OLD TREES ASSOCIATED WITH REMA (PB)
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SKETCHES OF THE ANIMAL AND VEGETABLE PRODUCTIONS OF AMERICA (CLASSIC REPRINT)
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VOICES FROM THE WOODLANDS: DESCRIPTIVE O (HB)
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