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Item Details
Title: INTERNET MARKETING
INTEGRATING ONLINE AND OFFLINE STRATEGIES
By: Debra L. Zahay, Mary Roberts, Richard Howells
Format: Paperback

List price: £80.99
Our price: £76.94
Discount:
5% off
You save: £4.05
ISBN 10: 1133625908
ISBN 13: 9781133625902
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: CENGAGE LEARNING, INC
Pub. date: 15 January, 2012
Edition: 3rd edition
Pages: 512
Synopsis: INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
Publication: US
Imprint: South-Western College Publishing
Returns: Returnable
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