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Item Details
| Title:
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ADDING VALUE
BRANDS AND MARKETING IN FOOD AND DRINK |
| By: |
Geoffrey G. Jones (Editor), Nicholas J. Morgan (Editor) |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317643801 |
| ISBN 13: |
9781317643807 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
19 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
364 |
| Synopsis: |
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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