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Item Details
| Title:
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POLICY AND MARKETING STRATEGIES FOR DIGITAL MEDIA
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| By: |
Robert G. Picard (Editor), Yu-Li Liu (Editor) |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317744098 |
| ISBN 13: |
9781317744092 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 April, 2014 |
| Series: |
Routledge Studies in New Media and Cyberculture |
| Pages: |
312 |
| Synopsis: |
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. |
| Illustrations: |
17 Line drawings, black and white; 16 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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