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Item Details
Title: THE RISE OF MARKETING AND MARKET RESEARCH
By: H Berghoff (Editor), P Scranton (Editor), U Spiekermann (Editor)
Format: Paperback

List price: £44.99
Our price: £39.37
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ISBN 10: 1349343889
ISBN 13: 9781349343881
Availability: Usually dispatched within 1-3 weeks.
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Publisher: PALGRAVE MACMILLAN
Pub. date: 19 October, 2012
Edition: 1st ed. 2012
Series: Worlds of Consumption
Pages: 312
Description: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Synopsis: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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