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Item Details
| Title:
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THE RISE OF MARKETING AND MARKET RESEARCH
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| By: |
Hartmut Berghoff (Editor), Philip Scranton (Editor), Uwe Spiekermann (Editor) |
| Format: |
Hardback |
| List price:
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£89.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230341063 |
| ISBN 13: |
9780230341067 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
19 October, 2012 |
| Series: |
Worlds of Consumption |
| Pages: |
312 |
| Description: |
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. |
| Synopsis: |
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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