| Title:
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EXPLAINING CONSUMER CHOICE
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| Volume: |
2007 |
| By: |
Gordon R. Foxall |
| Format: |
Paperback |
| List price:
|
£44.99 |
| Our price: |
£38.24 |
| Discount: |
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| You save:
|
£6.75 |
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| ISBN 10: |
1349547115 |
| ISBN 13: |
9781349547111 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
27 June, 2007 |
| Edition: |
2007 ed. |
| Pages: |
268 |
| Description: |
This book presents a comprehensive theory of consumer choice drawing on behavioral economics, psychology, and marketing. |
| Synopsis: |
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory. |
| Illustrations: |
6 black & white illustrations, biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |