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Item Details
Title: ENTREPRENEURIAL STRATEGIES
NEW TECHNOLOGIES IN EMERGING MARKETS
By: Arnold Cooper (Editor), Arnold Cooper (Editor), Sharon Alvarez (Editor)
Format: Hardback

List price: £61.99


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ISBN 10: 1405141670
ISBN 13: 9781405141673
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 4 August, 2006
Series: Strategic Management Society
Pages: 248
Description: * Looks at entrepreneurial strategies and innovation in emerging market economies (EMEs). * Represents the view of the entrepreneur in local as well as multinational corporations. * Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies.
Synopsis: This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. * Represents the view of the entrepreneur in local as well as multinational corporations. * Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. * Considers how companies operating in EMEs can cope with the main environmental constraints. * Written in an accessible style, free from jargon, and does not require any prior technical knowledge.
Illustrations: 20 illustrations
Publication: UK
Imprint: Blackwell Publishing Ltd
Returns: Returnable
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