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Item Details
| Title:
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MARKETING AND PR
GETTING CUSTOMERS AND KEEPING THEM...WITHOUT BREAKING THE BANK |
| By: |
Nick Wilde, Philip R. Holden |
| Format: |
Electronic book text |
| List price:
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£8.99 |
| Our price: |
£7.87 |
| Discount: |
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| You save:
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£1.12 |
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| ISBN 10: |
1408101777 |
| ISBN 13: |
9781408101773 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
1 January, 2009 |
| Series: |
Business on a Shoestring |
| Description: |
Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business. |
| Synopsis: |
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing 'a great little package' The Bookseller |
| Publication: |
UK |
| Imprint: |
A & C Black Publishers Ltd |
| Returns: |
Non-returnable |
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