VIRTUALLY FREE MARKETING by Philip R. Holden ( 9781408176214 )

Item Details

Title:

VIRTUALLY FREE MARKETING
HARNESSING THE POWER OF THE WEB FOR YOUR SMALL BUSINESS

By:

Philip R. Holden

Format:

Electronic book text

List price:

£10.99

Our price:

£9.62

Discount:

12.5% off

You save:

£1.37

ISBN 10:

1408176211

ISBN 13:

9781408176214

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

BLOOMSBURY PUBLISHING PLC

Pub. date:

23 January, 2015

Synopsis:

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

Publication:

Imprint:

Methuen Drama

Returns:

Non-returnable

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