GLOBAL E-COMMERCE AND ONLINE MARKETING by Nikhilesh Dholakia (Editor), Wolfgang Fritz (Editor), Ruby Roy Dholakia (Editor) ( 9781567204070 )

Item Details

Title:

GLOBAL E-COMMERCE AND ONLINE MARKETING
WATCHING THE EVOLUTION

By:

Nikhilesh Dholakia (Editor), Wolfgang Fritz (Editor), Ruby Roy Dholakia (Editor)

Format:

Hardback

List price:	£58.00
Our price:	£58.00

ISBN 10:

1567204074

ISBN 13:

9781567204070

Availability:

This item will be printed on demand and will usually be dispatched within 10 days.

Delivery rates

Stock:

Currently 0 available

Publisher:

ABC-CLIO

Pub. date:

30 June, 2001

Pages:

328

Description:

This volume examines the forces of globalization, technological competiton and their effect on e-commerce and on-line marketing, asking why some Internet practices work, and some don't. The book then relates these findings to the marketplace with managerial advice and emprical findings.

Synopsis:

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition-and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.

Illustrations:

black & white illustrations

Publication:

Imprint:

Quorum Books,U.S.

Returns:

Non-returnable

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