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Item Details
| Title:
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TOWARD A BETTER UNDERSTANDING OF THE ROLE OF VALUE IN MARKETS AND MARKETING
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| By: |
Stephen L. Vargo (Editor), Robert F. Lusch (Editor), Naresh K. Malhotra |
| Format: |
Hardback |
| List price:
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£98.99 |
| Our price: |
£89.09 |
| Discount: |
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| You save:
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£9.90 |
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| ISBN 10: |
1780529120 |
| ISBN 13: |
9781780529127 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
8 June, 2012 |
| Series: |
Review of Marketing Research 9 |
| Pages: |
275 |
| Description: |
This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. |
| Synopsis: |
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Returnable |
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