 |
|
|
Item Details
| Title:
|
GLOBAL FASHION BRANDS
STYLE, LUXURY AND HISTORY |
| By: |
Joseph H. Hancock (Editor), Gjoko Muratovski (Editor), Veronica Manlow (Editor) |
| Format: |
Paperback |
| List price:
|
£55.95 |
| Our price: |
£50.36 |
| Discount: |
|
| You save:
|
£5.59 |
|
|
|
|
|
| ISBN 10: |
1783203579 |
| ISBN 13: |
9781783203574 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
INTELLECT BOOKS |
| Pub. date: |
15 August, 2014 |
| Pages: |
295 |
| Description: |
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion. |
| Synopsis: |
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion. |
| Illustrations: |
50 colour plates |
| Publication: |
UK |
| Imprint: |
Intellect Books |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|