| Title:
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THE MARKETING GURUS
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| By: |
Chris Murray |
| Format: |
Paperback |
| List price:
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£9.99 |
| Our price: |
£7.29 |
| Discount: |
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£2.70 |
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| ISBN 10: |
1843549417 |
| ISBN 13: |
9781843549413 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
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| Stock: |
Currently 0 available |
| Publisher: |
ATLANTIC BOOKS |
| Pub. date: |
1 March, 2010 |
| Edition: |
Main |
| Pages: |
304 |
| Description: |
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. |
| Synopsis: |
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.The featured books include:Crossing the Chasm by Geoffrey MooreThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaDon't Think Pink by Lisa Johnson and Andrea LearnedRenovate Before you Innovate by Sergio ZymanThe Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics. |
| Publication: |
UK |
| Imprint: |
Atlantic Books |
| Returns: |
Returnable |