 |
|
|
Item Details
| Title:
|
THE MARKETING GURUS
|
| By: |
Chris Murray |
| Format: |
Other digital |
| List price:
|
£9.49 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
1786490056 |
| ISBN 13: |
9781786490056 |
| Publisher: |
ATLANTIC BOOKS |
| Pub. date: |
14 April, 2016 |
| Description: |
A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics. |
| Synopsis: |
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore; The Popcorn Report by Faith Popcorn; The Anatomy of Buzz by Emanuel Rosen; Purple Cow by Seth Godin; Relationship Marketing by Regis McKenna; Don't Think Pink by Lisa Johnson and Andrea Learned; Renovate Before you Innovate by Sergio Zyman. The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics. |
| Publication: |
UK |
| Imprint: |
Atlantic Books |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|