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Item Details
| Title:
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HANDBOOK OF ISLAMIC MARKETING
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| By: |
Ozlem Sandikci (Editor), Gillian Rice (Editor) |
| Format: |
Hardback |
| List price:
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£197.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1849800138 |
| ISBN 13: |
9781849800136 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
30 September, 2011 |
| Series: |
Research Handbooks in Business and Management Series |
| Pages: |
544 |
| Description: |
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. |
| Synopsis: |
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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