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Item Details
| Title:
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THE THIRD SCREEN
THE ULTIMATE GUIDE TO MOBILE MARKETING |
| By: |
Chuck Martin |
| Format: |
Paperback |
| List price:
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£14.99 |
| Our price: |
£10.94 |
| Discount: |
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| You save:
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£4.05 |
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| ISBN 10: |
1857886232 |
| ISBN 13: |
9781857886238 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
HODDER & STOUGHTON GENERAL DIVISION |
| Pub. date: |
30 December, 2014 |
| Edition: |
2nd edition |
| Pages: |
240 |
| Description: |
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. |
| Synopsis: |
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future. |
| Publication: |
UK |
| Imprint: |
Nicholas Brealey Publishing |
| Returns: |
Returnable |
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