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Item Details
Title: WHAT IS STRATEGY AND DOES IT MATTER?
By: Richard Whittington
Format: Paperback

List price: £50.99
Our price: £48.44
Discount:
5% off
You save: £2.55
ISBN 10: 1861523777
ISBN 13: 9781861523778
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 2 available
Publisher: CENGAGE LEARNING EMEA
Pub. date: 20 December, 2000
Edition: 2nd edition
Pages: 168
Description: In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
Synopsis: In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and `ebusiness' sectors.
Publication: UK
Imprint: Cengage Learning EMEA
Returns: Returnable
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