| Title:
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FUNDAMENTALS OF STRATEGY WITH MYSTRATEGYLAB
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| By: |
Gerry Johnson, Kevan Scholes, Richard Whittington |
| Format: |
Mixed media product |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273736752 |
| ISBN 13: |
9780273736752 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
22 December, 2009 |
| Synopsis: |
Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy ? for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |