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Item Details
| Title:
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COPY RIGHTER
BECOME A MASTER WORDSMITH AND HARNESS THE COPYWRITING SECRETS THAT WILL WIN YOU HEARTS, MINDS... AND BUSINESS |
| By: |
Ian Atkinson |
| Format: |
Paperback |
| List price:
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£16.99 |
| Our price: |
£12.40 |
| Discount: |
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| You save:
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£4.59 |
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| ISBN 10: |
190779414X |
| ISBN 13: |
9781907794148 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
LID PUBLISHING |
| Pub. date: |
1 July, 2011 |
| Pages: |
224 |
| Description: |
An essential guide to writing modern, persuasive business copy, by a leading professional in the field. |
| Synopsis: |
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
LID Publishing |
| Returns: |
Returnable |
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