| Title:
|
THEORY OF THE MARKETING FIRM
RESPONDING TO THE IMPERATIVES OF CONSUMER-ORIENTATION |
| By: |
Gordon R. Foxall |
| Format: |
Paperback / softback |
| List price:
|
£119.99 |
| Our price: |
£104.99 |
| Discount: |
|
| You save:
|
£15.00 |
|
|
|
|
|
| ISBN 10: |
3030861082 |
| ISBN 13: |
9783030861087 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER NATURE SWITZERLAND AG |
| Pub. date: |
13 November, 2022 |
| Edition: |
1st ed. 2021 |
| Pages: |
376 |
| Description: |
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. |
| Illustrations: |
31 Illustrations, black and white; XXIII, 376 p. 31 illus. |
| Returns: |
Returnable |