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Item Details
Title: THEORY OF THE MARKETING FIRM
RESPONDING TO THE IMPERATIVES OF CONSUMER-ORIENTATION
By: Gordon R. Foxall
Format: Paperback / softback

List price: £119.99
Our price: £104.99
Discount:
12.5% off
You save: £15.00
ISBN 10: 3030861082
ISBN 13: 9783030861087
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SPRINGER NATURE SWITZERLAND AG
Pub. date: 13 November, 2022
Edition: 1st ed. 2021
Pages: 376
Description: The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
Illustrations: 31 Illustrations, black and white; XXIII, 376 p. 31 illus.
Returns: Returnable
Some other items by this author:
BEHAVIORAL PERSPECTIVE MODEL OF PURCHASE AND CONSUMPTION
COGNITIVE STYLE AND USE (PB)
COGNITIVE STYLES OF CONSUMER INITIATORS (PB)
CONSTRUCT VALIDITY AND GENERALIZABILITY OF THE KIRTON ADAPTATION-INNOVATION INVENTORY
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR AS AN EVOLUTIONARY PROCESS
CONSUMER CHOICE (PB)
CONSUMER DECISION MAKING (PB)
CONSUMER INITIATORS
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY IN BEHAVIOURAL PERSPECTIVE (PB)
CONSUMERS IN CONTEXT (HB)
CONTEXT AND COGNITION (PB)
CONTINUUM OF CONSUMER CHOICE (HB)
EXPLAINING CONSUMER CHOICE
EXPLAINING CONSUMER CHOICE (HB)
EXPLAINING CONSUMER CHOICE (PB)
FACTOR ANALYTIC STUDY OF CONSUMER'S LOCATIONAL SPECIFIC VALUES (PB)
HOW INDIVIDUAL DIFFERENCES AND SITUATIONAL CONTEXT INFLUENCE COMPUTER UTILIZATION (PB)
IMPACT OF COGNITIVE STYLE ON VARIETY SEEKING BY FOOD INNOVATORS
MANAGEMENT OF USER-INITIATED NEW PRODUCT DEVELOPMENT
MARKETING IN THE SERVICE INDUSTRIES (HB)
MARKETING PSYCHOLOGY
MARKETING PSYCHOLOGY (HB)
PATTERNS OF CONSUMER VERSUS NON-CONSUMER STAKEHOLDER ORIENTATION (PB)
PERSPECTIVES ON CONSUMER CHOICE (HB)
PERSPECTIVES ON CONSUMER CHOICE (PB)
PSYCHOLOGICAL BASIS OF MARKETING (PB)
SOURCES OF CONSUMER SATISFACTION WITH BIRMINGHAM'S INTERNATIONAL CONVENTION CENTRE (PB)
STRATEGIES OF INNOVATION IN THE SMALL FIRM
STYLES OF MANAGERIAL CREATIVITY
THE BEHAVIORAL ECONOMICS OF BRAND CHOICE
THE BEHAVIORAL ECONOMICS OF BRAND CHOICE (HB)
THE MARKETING FIRM
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS (HB)
UNDERSTANDING CONSUMER CHOICE
UNDERSTANDING CONSUMER CHOICE (HB)
UNDERSTANDING CONSUMER CHOICE (PB)
VARIATION IN ADDRESSING STAKEHOLDER NEEDS IN UK COMPANIES AND THE IMPLICATIONS FOR PERFORMANCE (PB)



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