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Item Details
| Title:
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UNDERSTANDING AUDIENCES, CUSTOMERS, AND USERS VIA ANALYTICS
AN INTRODUCTION TO THE EMPLOYMENT OF WEB, SOCIAL, AND OTHER TYPES OF DIGITAL PEOPLE DATA |
| By: |
Bernard J. Jansen |
| Format: |
Hardback |
| List price:
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£34.99 |
| Our price: |
£30.62 |
| Discount: |
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| You save:
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£4.37 |
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| ISBN 10: |
3031419324 |
| ISBN 13: |
9783031419324 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
6 September, 2023 |
| Edition: |
1st ed. 2024 |
| Series: |
Synthesis Lectures on Information Concepts, Retrieval, and Services |
| Pages: |
152 |
| Description: |
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. |
| Illustrations: |
27 Illustrations, color; 1 Illustrations, black and white; XIX, 152 p. 28 illus., 27 illus. in color. |
| Returns: |
Returnable |
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