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Title: THE INTERNATIONALIZATION OF GERMAN SOFTWARE-BASED COMPANIES
SUSTAINABLE GROWTH STRATEGIES FOR SMALL AND MEDIUM-SIZED COMPANIES
By: Arnold Picot, Prof. Dr. Thomas Hess, Christian Hoerndlein
Format: Paperback

List price: £53.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 3319380540
ISBN 13: 9783319380544
Publisher: SPRINGER INTERNATIONAL PUBLISHING AG
Pub. date: 10 September, 2016
Edition: Softcover reprint of the original 1st ed. 2015
Series: Progress in IS
Pages: 82
Synopsis: This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic growth and serve as important bridge builders between industries. Countries with a weak and underdeveloped software industry risk being left behind in the 21st century.The book examines the case of Germany as one of the world's major industrial nations, which is facing loss of competitiveness due to its underdeveloped software sector. It shows how the German software market is characterized by a multiplicity of small and medium sized companies and exhibits a shortage of globally dominating companies. This is presented and examined in the light of Germany being a powerhouse for technologies in sectors other than the software industry.The book analyzes the current situation and future potential of the German software industry. Using empirical analysis and international case studies, it presents the status quo and offers recommendations for policy makers. It shows effective management strategies for the sustainable international growth of software-based companies. The recommendations in this book are intended to secure Germany's front seat on the express train bound for the second half of the 21st century.
Illustrations: 13 Illustrations, black and white; VIII, 82 p. 13 illus.
Publication: Switzerland
Imprint: Springer International Publishing AG
Returns: Returnable
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