| Title:
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CUSTOMER RETENTION IN THE AUTOMOTIVE INDUSTRY
QUALITY, SATISFACTION AND LOYALTY |
| By: |
Michael D. Johnson (Editor), Andreas Herrmann (Editor), Frank Huber (Editor) |
| Format: |
Paperback |
| List price:
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£79.99 |
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| ISBN 10: |
3322845117 |
| ISBN 13: |
9783322845115 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
19 February, 2012 |
| Edition: |
Softcover reprint of the original 1st ed. 1997 |
| Pages: |
372 |
| Translated from: |
German |
| Synopsis: |
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualitat, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung. |
| Illustrations: |
19 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
Vieweg+Teubner Verlag |
| Returns: |
Returnable |