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Item Details
| Title:
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CONJOINT MEASUREMENT
METHODS AND APPLICATIONS |
| By: |
Anders Gustafsson (Editor), Andreas Herrmann (Editor), Frank Huber (Editor) |
| Format: |
Hardback |
| List price:
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£109.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3540714030 |
| ISBN 13: |
9783540714033 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
19 September, 2007 |
| Edition: |
4th ed. 2007 |
| Pages: |
373 |
| Description: |
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions. |
| Synopsis: |
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory). |
| Illustrations: |
68 Tables, black and white; VIII, 373 p. 39 illus. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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