| Title:
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OPTIMAL BUNDLING
MARKETING STRATEGIES FOR IMPROVING ECONOMIC PERFORMANCE |
| By: |
Ralph Fuerderer (Editor), Andreas Herrmann (Editor), Georg Wuebker (Editor) |
| Format: |
Paperback |
| List price:
|
£129.99 |
| Our price: |
£113.74 |
| Discount: |
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| You save:
|
£16.25 |
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| ISBN 10: |
3642084591 |
| ISBN 13: |
9783642084591 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
8 December, 2010 |
| Edition: |
Softcover reprint of hardcover 1st ed. 1999 |
| Pages: |
299 |
| Description: |
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. |
| Synopsis: |
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. |
| Illustrations: |
48 Tables, black and white; VIII, 299 p. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |