CONCISE GUIDE TO MARKET RESEARCH by Marko Sarstedt ( 9783662567067 )

Item Details

Title:

CONCISE GUIDE TO MARKET RESEARCH
THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS

By:

Marko Sarstedt

Format:

Hardback

List price:

£74.99

Our price:

£65.62

Discount:

12.5% off

You save:

£9.37

ISBN 10:

3662567067

ISBN 13:

9783662567067

Availability:

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Stock:

Currently 3 available

Publisher:

SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG

Pub. date:

18 June, 2018

Edition:

3rd ed. 2018

Series:

Springer Texts in Business and Economics

Pages:

380

Description:

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

Illustrations:

380 p.

Returns:

Returnable

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