 |
|
|
Item Details
| Title:
|
PREDICTABLY IRRATIONAL
THE HIDDEN FORCES THAT SHAPE OUR DECISIONS |
| By: |
Dan Ariely |
| Format: |
Paperback |
| List price:
|
£10.99 |
| Our price: |
£8.02 |
| Discount: |
|
| You save:
|
£2.97 |
|
|
|
|
|
| ISBN 10: |
0007256531 |
| ISBN 13: |
9780007256532 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
|
| Stock: |
Currently 7 available |
| Publisher: |
HARPERCOLLINS PUBLISHERS |
| Pub. date: |
24 May, 2008 |
| Pages: |
304 |
| Description: |
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. |
| Synopsis: |
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. |
| Publication: |
UK |
| Imprint: |
HarperCollins Publishers Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|