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Item Details
| Title:
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THE FOCUSED INTERVIEW
A MANUAL OF PROBLEMS AND PROCEDURES |
| By: |
Robert K. Merton, Marjorie Fiske, Patricia L. Kendall |
| Format: |
Other book format |
| List price:
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£22.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0029209854 |
| ISBN 13: |
9780029209851 |
| Publisher: |
SIMON & SCHUSTER |
| Pub. date: |
1 May, 1990 |
| Edition: |
2nd |
| Pages: |
220 |
| Description: |
Reissue of a seminal 1956 work which outlined techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. A new introduction traces the diffusion of Merton's technique from sociology to other fields, including psychology, and market research. |
| Synopsis: |
In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research. |
| Illustrations: |
bibliography, appendices |
| Publication: |
US |
| Imprint: |
The Free Press |
| Returns: |
Non-returnable |
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