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Item Details
| Title:
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MASS PERSUASION
SOCIAL PSYCHOLOGY OF A WAR BOND DRIVE |
| By: |
Robert K. Merton |
| Format: |
Hardback |
| List price:
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£29.95 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0837152267 |
| ISBN 13: |
9780837152264 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
24 August, 1971 |
| Edition: |
New ed of 1946 ed |
| Pages: |
223 |
| Description: |
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith. |
| Synopsis: |
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith. |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
Greenwood Press |
| Returns: |
Non-returnable |
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