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Item Details
Title: ESCAPE VELOCITY
FREE YOUR COMPANY'S FUTURE FROM THE PULL OF THE PAST
By: Geoffrey A. Moore
Format: Hardback

List price: £18.99
Our price: £13.86
Discount:
27% off
You save: £5.13
ISBN 10: 0062040898
ISBN 13: 9780062040893
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 2 available
Publisher: HARPERCOLLINS PUBLISHERS INC
Pub. date: 1 September, 2011
Pages: 240
Description: For readers of Larry Bossidy's Execution,Clay Christensen's Innovator's Solution, and Gary Vaynerchuck'sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
Synopsis: "Readthis book to learn how to create a company as powerful as Apple."-Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy's Execution,Clay Christensen's Innovator's Solution, and Gary Vaynerchuck'sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
Publication: US
Imprint: HarperBusiness
Returns: Returnable
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