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Item Details
| Title:
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THE CHASM COMPANION
A FIELD GUIDE TO CROSSING THE CHASM AND INSIDE THE TORNADO |
| By: |
Paul Wiefels, Geoffrey A. Moore (Foreword) |
| Format: |
Paperback |
| List price:
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£24.99 |
| Our price: |
£18.24 |
| Discount: |
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| You save:
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£6.75 |
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| ISBN 10: |
1841124680 |
| ISBN 13: |
9781841124681 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
20 December, 2002 |
| Pages: |
348 |
| Description: |
The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. |
| Synopsis: |
The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: ? How high-tech market develop ? How to specify a winning market development strategy ? How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate. |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Returnable |
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