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Item Details
| Title:
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INTERNATIONAL BUSINESS
THE CHALLENGE OF GLOBAL COMPETITION |
| By: |
Donald A. Ball, Wendell H. McCulloch, et al |
| Format: |
Mixed media product |
| List price:
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£37.68 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071122974 |
| ISBN 13: |
9780071122979 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Edition: |
International student edition |
| Description: |
This text provides comprehensive coverage of a wide range of topics showing students the steps a business must take to go global. It describes international business concepts in a straightforward style. |
| Synopsis: |
This text provides comprehensive coverage of a wide range of topics showing students the steps a business must take to go global. It describes international business concepts in a straightforward style. The CD-ROM includes 15 to 50 questions per chapter so that students can review their understanding of the chapter material. In this edition there is a new discussion of the Euro and its impacy on international business, as well as expanded discussions of the role of the US dollar in international transactions. |
| Illustrations: |
maps |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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