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Item Details
| Title:
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PREFACE TO MARKETING MANAGEMENT
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| By: |
J. Paul Peter, James H. Donnelly, James Donnelly Jr |
| Format: |
Paperback |
| List price:
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£37.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071169776 |
| ISBN 13: |
9780071169776 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Edition: |
International 8 Revised ed |
| Pages: |
368 |
| Description: |
This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships. |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Education (ISE Editions) |
| Returns: |
Non-returnable |
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