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Item Details
| Title:
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MARKETING MANAGEMENT
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| By: |
J. Paul Peter, James H. Donnelly |
| Format: |
Paperback |
| List price:
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£37.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
007125983X |
| ISBN 13: |
9780071259835 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2006 |
| Edition: |
8th Revised edition |
| Description: |
Providing an overview for critical issues in marketing management, this text includes chapters that analyze the marketing process. It gives students the foundation needed for success in marketing management by presenting 40 cases that focus on the role of marketing in cross-functional business and organization strategies. |
| Synopsis: |
"Marketing Management, 8/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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