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Item Details
| Title:
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PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE
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| By: |
Dan L. Lattimore, Otis W. Baskin, Suzette T. Heiman |
| Format: |
Paperback |
| List price:
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£61.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
007131072X |
| ISBN 13: |
9780071310727 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 2011 |
| Edition: |
4th International edition |
| Series: |
Asia Higher Education Humanities and Social Sciences Communication |
| Pages: |
448 |
| Description: |
With coverage of global markets, new technologies, multiculturalism, and the news about public relations in action, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students. |
| Synopsis: |
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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