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Item Details
| Title:
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PUBLIC RELATIONS
THE PROFESSION AND THE PRACTICE |
| By: |
Craig E. Aronoff, Otis W. Baskin, Dan Lattimore |
| Format: |
Hardback |
| List price:
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£90.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0697201228 |
| ISBN 13: |
9780697201225 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 1996 |
| Edition: |
4th Revised edition |
| Pages: |
528 |
| Language: |
English, Multiple languages |
| Description: |
Providing an understanding of public relations practice, this text incorporates the experiences of practitioners with the theoretical perspectives of scholars. It covers technological change, diversity and expanding global markets, and their impact on the profession. |
| Synopsis: |
Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Brown (William C.) Co ,U.S. |
| Returns: |
Non-returnable |
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