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Item Details
Title: POSITIONING: THE BATTLE FOR YOUR MIND
By: Al Ries, Jack Trout
Format: Hardback

List price: £21.99
Our price: £16.05
Discount:
27% off
You save: £5.94
ISBN 10: 0071359168
ISBN 13: 9780071359160
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 9 available
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 December, 2000
Edition: 20th anniversary ed of 3rd revised ed
Series: Marketing/Sales/Advertising & Promotion
Pages: 246
Description: This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Synopsis: The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
Illustrations: 50ill.
Publication: US
Imprint: McGraw-Hill Professional
Returns: Returnable
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