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Item Details
Title: CUSTOMERCENTRIC SELLING
By: Michael T. Bosworth
Format: Hardback

List price: £19.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0071425454
ISBN 13: 9780071425452
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 December, 2003
Edition: ed
Pages: 272
Description: Presents a process for first understanding and shaping your buyers'' concerns, then helping them visualize using your offering to achieve goals, solve problems, or satisfy needs. This book outlines an approach to selling, one that is based on: engaging in directed conversations instead of making presentations, and asking relevant questions.
Returns: Returnable
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