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Item Details
| Title:
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STRATEGIC PRODUCT CREATION
DELIVER CUSTOMER SATISFACTION FROM EVERY LEVEL OF YOUR COMPANY |
| By: |
Timothy M. Laseter, Ronald L Kerber |
| Format: |
Hardback |
| List price:
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£34.99 |
| Our price: |
£28.87 |
| Discount: |
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| You save:
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£6.12 |
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| ISBN 10: |
0071486550 |
| ISBN 13: |
9780071486552 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
16 January, 2007 |
| Pages: |
288 |
| Description: |
A guide to creating and marketing the right product fast. It offers guidance in the five key stages of product development, augmenting them with real-world examples of industry leaders who have been successful in innovative product development. |
| Synopsis: |
Create and market the right product-fastStrategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.Provides not only practical experience, but a solid conceptual framework for developing your own product creation modelHighlights seven principles of effective product creation Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBMIncludes key questions and milestone decision issues from each stage of the product creation processCovers both short- and long-term strategies, coupled with suggestions for advanced technologyExplains how to combine customer knowledge with external market needs to stimulate new product and service ideasReveals ways to utilize your suppliers as a talent pool for process improvement and product innovationAddresses sensitive issues of branding and intellectual property rights |
| Illustrations: |
ill |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |
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